During the past few years, animated explainer videos have skyrocketed in popularity as a method of identifying precisely what a company does or offers in just minutes. I’m sure we’re all familiar with the old adage that a picture is worth a 1000 words. The majority of folks seem to think that an explainer video [...]

So, now after being told that videos account for more traffic than any other single factor on the Internet, you have decided to join the bandwagon and give yourself that much-desired visibility with a promotional video. But hey, don’t jump to conclusions yet. Think! Is this all that meets the eye? Getting a video is [...]

Since long, websites have used text as the main medium to convey a message online, but as the Internet grew in its reach and stature, visitors steadily got tired of reading paragraphs of text, which made marketing teams turn to infographics, video, audio or multimedia content. With the demands of today’s fast life, attention spans [...]

Script plays a major role in creating a good animated video, after all an enchanting communication persuades everyone. Not only does a right script convinces but also assists in deciding the appropriate length of an animated video. But, often we fail to give it the same kind of attention that we give to the animation, [...]

Internet has today made everything accessible at the click of a mouse; can it also promote a business the same way? Yes, it can! With several ways available to promote a product, the best is one which consumes less time and make the greatest impact on the audience. The constantly reducing attention span of online [...]

Today, all online visitors want to access desired information in a faster, engaging (read interesting) and convenient way. Research proves that if your site is not able to engage visitors in the first 7 seconds you have a very slim chance of retaining them, which in turn will not help in increasing sales on your [...]

The increase in the number of videos going viral has created a parallel demand for them. Their popularity has made people desire to not only watch them but also share them with others. No wonder then that businesses want to take advantage in dispersing their value proposition far and wide via videos – you never [...]

As scary as the title may sound, uploading your video on YouTube requires some work from your side, especially if you are really looking to get found and more so if it’s a promotional video. Before we get started, here’s why and what you need to do. Have you ever found a video on YouTube with titles like [...]

Explainer videos are the only medium that can describe your business in an entertaining way to your audience, in around 60 seconds. Creating a great animated explainer video is the very first step towards engaging your audience but the next step is more important: making Google notice your video. You are ready with your video [...]

Today, every business, big or small, wants to attract its audience quickly to its idea. Online textual content can let them achieve this target but with the competition getting intense and wide this is no more a perfect option available to any online business. Though use of texts cannot be avoided altogether, they can be [...]