Short, animated advertising videos are now in demand because the Internet has become faster and its reach has become wider. Add billions of computers laptops, smartphones and tablets to the mix and you can well imagine the audience. It's not by chance that advertising videos are in demand today. There's a reason behind it. Read on….
It's a challenge to reach audiences with text or image ads because of the low click through rate owing to "Ad blindness". People browsing the Internet typically overlook anything that looks like an ad and that's where video advertising comes in.
The "play" button
Videos have a very interesting component that's hard to resist – the ever enticing "play" button. Instead of actively understanding information by reading through text, most people want someone or something else to do the hard work for them, so they want to be passive consumers of information. This is where the "play" button comes into play.
When people are looking for a solution to a need and they end up on a video, they are almost relieved because they understand that the video will do the hard work for them and they just need to sit back and consume the video, after which, they will be richer with the information that the video delivers. And, well they just press the play button!
That's reason enough for Google to use a play button with text ads too!
Was that an ad?
Animated advertising videos can be so interesting and engaging that most people won't want to leave a video midway even if they knew that a company is promoting their product or service through that video. No wonder then that short animated advertising videos are so much in demand now. And they are here to stay because there is no reasonable argument why they will not.
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